File Type: gif, jpg, or png

File Size: 200 KB maximum

Creative with white or light borders must have 1px black border

Creative must have sufficient brand notification, like a logo or a candidate or organization name. This must be the same branding as the landing page.

Creative pertaining to elections or issue advocacy require a “Paid for by” disclaimer that meets IAB and legal standards and is no smaller than 10pt font.

Creative generated using artificial intelligence must display a written “AI generated” disclosure. This requirement does not apply for AI assisted editing (ie resizing, cropping, brightening, red eye removal) as long as edits do not alter the depiction of actual events, or modify messages or claims asserted by the creative.

File Size: 100 MB maximum

File Type: mp4 preferred

Video Length: 6, 15 or 30 seconds

Video Dimension: 1920x1080 px (16:9 NTSC)

VAST 2.0 or 3.0 tags are accepted.

Encoding Format: h.264

Bitrate: 15,000 – 30,000 kbps

Audio Sample Rate: 48 khz (48000 hz)

Frame Rate: 23.98 or 29.97 (NTSC)

Creative must have sufficient brand notification, like a logo or a candidate or organization name. This must be the same branding as the landing page.

Creative pertaining to elections or issue advocacy require a “Paid for by” disclaimer that meets IAB and legal standards and is no smaller than 10pt font.

Creative generated using artificial intelligence must display a written “AI generated” disclosure. This requirement does not apply for AI assisted editing (ie resizing, cropping, brightening, red eye removal) as long as edits do not alter the depiction of actual events, or modify messages or claims asserted by the creative.

File Type: gif, jpg, or png

Primary Image: 1200x627px

Advertiser Logo: 200x200px

Sponsor Name

Short title: 25 characters maximum (including spaces)

Short description: 90 characters maximum (including spaces)

Long title: 90 characters maximum (including spaces)

Long description: 140 characters maximum (including spaces)

(Optional) Call-to-action: 15 characters maximum (including spaces)

The short title and description should be optimized for mobile

The long title and description should be optimized for desktop

Any pages within a client website that collect Personal Identifiable Information (PII) need to have a Privacy Policy. This policy is set to adhere to IAB standards.

On any page soliciting political donations/fundraising, the following text must appear verbatim: "Political donations are not tax exempt". This includes all pages of the site that include anything from a simple donate button to pages that have a full donation form.

Landing pages and ad creative must be in alignment. For instance, if you are running an ad for a candidate, your landing page should be a page on that candidate’s website. If you’re running a PAC’s weigh-in on a ballot issue, your landing page should be that PAC’s website, with information about their views on the issue.

Redirect URLs are not permitted. Please ensure your landing page URL is the final URL.